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One Reason for Business Failure

Michael Gerber hit it on the head in his ground-breaking book “The E Myth Revisited” when he observed that the problem with most failing businesses is that they spend their time and energy defending what they think they know.

As I talk with business owners it’s pretty obvious.   The best in class are always learning and always growing.  They focus on learning about their clients — what they need and want.  They focus on how to provide their services better, faster, cheaper.  They look for ways to separate themselves from their competitors, to differentiate their value.

And the others?  They spend their time digging in.  They don’t want to hear new ideas.  They already know the answers.  They are wedded to the past.  Instead of learning, they already know.  And, they’re the ones who complain the loudest that times are tough.

Why is that one of my biggest pet peeves?  It’s just not productive to spend time trying to get someone to move forward when they know it all.  They are stuck and just don’t know it.  They’ll never know it.

What do you think?

 

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