Wouldn’t it be great if you could be everywhere your customers are whenever they want to connect with you? It’s now possible. Well, sort of.
Today, you can be almost everywhere — virtually. You can have a ubiquitous digital presence. Wherever someone searches online, they find YOU, YOUR message, and YOUR product.
We call it YOU-biquity.
Your goal is to create a presence online where your audience is looking for the answers you can provide.
Create An Online Platform
We like to think of it as a platform that ties together all of your online activities:
- Your Blog
- Online videos
- Social media
- Your e-book
- Your products
- Your community
So, why is it important to create this online presence? Today’s environment is significantly different than it was even a short while ago. Your Website is important, but it’s just not enough. Now, you have to be where your customers are. Search engines are important and search has always been about finding an answer to someone’s immediate question. While someone may be looking for you on Google, it’s just as likely to be YouTube or Facebook or Twitter.
It’s important to be wherever your customers are and to communicate with them in the way they want to communicate. And the most important consideration is to provide valuable content delivered using a robust, integrated Platform.