Michael Ogorek

How To Connect With The People Who Matter Most

Wouldn’t it be great if you could be everywhere your customers are whenever they want to connect with you?  It’s now possible.  Well, sort of. Today, you can be almost everywhere — virtually.  You can have a ubiquitous digital presence. Wherever someone searches online, they find YOU, YOUR message, and YOUR product. We call it […]

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Can “Social” Be One Key to Operational Excellence?

We used to think of the word “social” as face-to-face interaction among friends. But for anyone who uses a computer, mobile phone or online social network, it is obvious that social technology is here to stay. It permeates our lives. It’s a new social driven by 24/7 connectivity, seemingly instantaneous gratification and “friends” defined by who connects […]

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One Reason for Business Failure

Michael Gerber hit it on the head in his ground-breaking book “The E Myth Revisited” when he observed that the problem with most failing businesses is that they spend their time and energy defending what they think they know. As I talk with business owners it’s pretty obvious.   The best in class are always […]

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Why You Need A Lead Capture Page

One of the most important things for your business is the ability to capture customer leads.  It’s critical to have a Lead Capture Page in your arsenal. The whole point of a lead page:  Give your guest visitor a reason to give you their contact information — an “ethical bribe.”

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